My husband and are both been entrepreneurs. His father is an entrepreneur, as is his grandfather. My mother has been starting her own businesses since she was 22 years old and still does at 71 years old! Simply said, it's in our blood. And what greater place to live for the entrepreneurial spirit than San Francisco? When my husband Dave did a contract with food industry start-up AgLocal, I of course went immediately to their website to understand what they are doing. When I found myself on the "About Us" page, I stopped. I know I'm a photographer so I'm likely more sensitive to the image conveyed on the web than the average Joe, but am I really? In this day of visual-everything, we are now accustomed to seeing professional visual representation of ourselves as our brand.
This was a portion of AgLocal's "About Us" page when I first saw it:
I knew based on Dave's description of the founder Nait Jones that this was not the representation he envisioned, but like many things in starting a new business - it's tackling one thing at a time. After spending some time together one morning a few weeks ago, we shot each of the core team members and here is a snippet of their "after" page with actual headshots:
I hope you agree that there is a big difference here! The "before" images were taken with whatever camera was available...no professional guidance on posing, not using the best light, and they don't demonstrate "intention". To me, everything in your website...your brand...your image...should be done with intention. I am proud to have helped AgLocal in a very tiny way with helping them demonstrate the intention in their brand.
Here are a few more from our session of the team: