I had the opportunity to create images for a company called Breathometer (you may remember them from Shark Tank). They wanted to update their in-app images to move from renderings to actual photos of someone using their device, Mint. You can see the before/after for each screen here:
When an amazing company like SiriusDecisions asks you if you'd be interested in capturing their European Summit, you just (politely) yell HELLS BELLS YES. I mentioned in my post about Dukes Bar martinis that I've shot several other US-based events for them, but going to London was a new endeavor. SiriusDecisions was originally looking for an event photographer when they contacted me about their original conferences. They quickly realized that my style of shooting (commercial lifestyle) would actually save them both money and effort if I were able to achieve both the traditional event photographs as well as a wide selection of lifestyle stock imagery they could use for future marketing materials. It was a match made in heaven.
They gave me total autonomy and even built time into the previous Nashville event so I could go on my own photography "walkabout" and just explore the area to tell their story. They then used those photos to promote future events rather then buying generic stock photography (images that could be used on a thousand other company websites and are often - well - cheesy).
Here are a few highlights from the London event:
1) Goal: Demonstrate networking with vendors at event:
2) Goal: Visualize engagement with the audience during speaker tracks:
3) Goal: Demonstrate the Creativity and Fun Experienced at Event:
I also think it's fun to show an example of how clients utilize these images. Here are a couple email teasers Sirius Decisions has created utilizing photographs from our previous events:
4) Examples: Finally, here are some examples of how the client utilized these custom images in their marketing materials to demonstrate the user experience at their events.
Yeah, you know...that time? You don't remember? Oh - that's because my mind was still blown that I was shooting in London!. Earlier this week, I had a two day shoot for SiriusDecisions, which has previously invited me to shoot in San Francisco, San Diego, Nashville and soon-to-be Austin. At the end of the shoot, I tacked on an extra day to enjoy London with my hubby. A dear friend recommended Dukes Bar for their insane classic martini and it did not disappoint.
A little back story is that Dave and I love a good martini. We have attempted more vodka and gin tastings than we can count with the goal of perfecting the martini. And then there was Dukes.
They start with frozen martini glasses. And frozen vodka. Then there is the absolutely beautiful cart they present in front of you. And the rest is, well...the picture tells the story. Prepare for your mouth to water:
Kate and Lisa came to me in order to photograph some images for their book cover as well as for their promotional materials. We wanted to convey what it's like to work with them as consultants and speakers, as well as document headshots they can use for various marketing materials.
Anhoni, founder of Mrs. Patel's Lactation Teas and Treats for Nursing Mothers, was in my original Mom's group when Cal was born in 2009. We came up through the ranks of motherhood and business at the same time and I couldn't be more proud of Anhoni's "business baby", Mrs. Patel's. Whether you are local to San Francisco or anywhere in the world (they ship!), if you are having challenges with milk production while breastfeeding, please give Mrs. Patel's a try. Anhoni is passionate about creating the very best and most effective products to help moms on their nursing journey.
Nope, it isn't some fancy gazillion dollar bottle of vino. What it is, is genius. My almost-birthday-twin, Amy Morgan's genius, specifically. Here is my struggle: I go to Safeway and buy some mixture of $17-$20 reds that I know nothing about other than their price and their pretty labels. I come home and try them, having absolutely no idea what I'm doing. And then along comes Amy and Bay Area Wine Company to the rescue. I requested two cases of red blends for everyday-ish drinking (and a half case of rose...I mean Off the Grid IS starting up again soon!!). I am now fully stocked for the month with delicious wine that has been personally vetted by her and I know I will love. Thank you, Amy, for saving me from myself. She was PUMPED about sending me a specific bottle called Paydirt and she was right - I LOVE IT.
Yes, she ships. And yes, she can hit ANY price point.
My awesome mama started Dianne's Selections in 1989...when I was 11 years old and lived in Raleigh, NC. It started as a teeny-tiny business and has grown and grown while still maintaining a very personal feel. The store is geared toward women with breast cancer, servicing them with wigs, breast prostheses, mastectomy swimwear, mastectomy bras, and so much more. My sister Lindsay recently took over the business and my mom is finally ready to retire. I am so happy and proud of our family of entrepreneurs and it was my pleasure to do a photoshoot for them while I was in Raleigh this week. Not only do I want to show off my family's business, I also want to share a couple "behind-the-scenes" of the headshots I did for Lindsay. The store is in an office park that doesn't appear to have many picturesque headshot locations. I wanted to show you that it really does not take a lot of real estate to get great photos. I also didn't have either of my reflectors with me at our shoot, so I purchased foam core and used that as my fill light.
You can see on the left the location where we shot, then on the right the final product.
We then headed inside to capture images of the store itself and of my mom and sister together:
When InVitae told me I got to photograph their lab, I was giddy! It's not often I get to be in a lab...like where science happens...and in this case where they are trying to solve some serious challenges like...oh, I don't know...DNA testing??? I mean...I get to sing silly songs to kids and go on hunts for the best light for adults at my job, but fine...go ahead and show off...they're building "the world's leading commercial database of clinically-relevant genetic information." Uhhh, yeah...I had to read that three times before it clicked (no pun to my career intended). Alas, we all have our role in this world and I am very happy-grateful-joyous that the role of photographer is mine! I headed down to their SoMa office and got to be a fly on the wall for their lab as well as take headshots of several employees.
Here is a snapshot of their website with some of the new headshots, followed by some of my favorite "sciency" photos from our shoot.
Virtually every mama (and many mamas-to-be) have heard of Hooter Hiders and their parent company, Bebe au Lait. What you may not know is that they are a Bay Area company! I was introduced to Bebe au Lait when I did a maternity shoot for their Creative Director last fall. We hit it off and he then reached out to see if I’d like to shoot a campaign they had coming out for Summer 2012 (ummm, YES, please!). I will have a blog post next month with a reveal of those shots, but for now I wanted to share some “behind-the-scenes” images from our shoot. As many of you know, I travel solo for 95% of my shoots. I don’t roll with an assistant, much less an entourage. It’s only for corporate shoots or model gigs that I bring extra peeps to ensure everything goes as smoothly as possible. For the Bebe au Lait shoot, I would have been a hot mess if I didn’t have the styling expertise of Erin Brennan (of Brennan Brand Strategy) and Chloe Jackman (of Chloe Jackman Photography). We had a very ambitious shooting schedule in two locations (Union Square and the terrace of the Cheesecake Factory) and Erin made she we got all the images from our shot list while keeping a tight eye on the clock before our models turned to pumpkins. Chloe, as a fellow photographer, worked her magic as my lighting guru and general sounding board for ideas throughout the shoot. We also had the magic wands of make-up artists from Shear Fashion Salon to make sure every hair and stitch of make-up was in place for each shot (and in windy Union Square, let me say they did not get a moment of rest!). We also had two wonderful models, 1 Bebe baby named Bob, and several members from the Bebe au Lait team to utilize as wardrobe stylists, set designers and so much more!
Although I can’t share our final images until they hit the public at the beginning of June (don’t worry – I’ll let you know as soon as they are “live” in the public!), I can share some fun action shots to let you in behind the scenes of a corporate lifestyle shoot with Brooke Bryand Photography!