HOW TO TURN EVENT PHOTOGRAPHY INTO COMMERCIAL WORK

When an amazing company like SiriusDecisions asks you if you'd be interested in capturing their European Summit, you just (politely) yell HELLS BELLS YES. I mentioned in my post about Dukes Bar martinis that I've shot several other US-based events for them, but going to London was a new endeavor. SiriusDecisions was originally looking for an event photographer when they contacted me about their original conferences. They quickly realized that my style of shooting (commercial lifestyle) would actually save them both money and effort if I were able to achieve both the traditional event photographs as well as a wide selection of lifestyle stock imagery they could use for future marketing materials. It was a match made in heaven.

They gave me total autonomy and even built time into the previous Nashville event so I could go on my own photography "walkabout" and just explore the area to tell their story. They then used those photos to promote future events rather then buying generic stock photography (images that could be used on a thousand other company websites and are often - well - cheesy).

Here are a few highlights from the London event:

1) Goal: Demonstrate networking with vendors at event:

2) Goal: Visualize engagement with the audience during speaker tracks:

3) Goal: Demonstrate the Creativity and Fun Experienced at Event:

I also think it's fun to show an example of how clients utilize these images. Here are a couple email teasers Sirius Decisions has created utilizing photographs from our previous events:

4) Examples: Finally, here are some examples of how the client utilized these custom images in their marketing materials to demonstrate the user experience at their events.